PSL Canada

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PROJECT DESCRIPTION
Published
August 9, 2025
Services
Content marketing
ABOUT THEM

PSL operates in the promotional products industry and initially approached us to improve their digital presence. Their website was dated and their email marketing was underutilized, which limited their ability to connect with clients and grow effectively. Beyond marketing, they also lacked clear data visibility, which made it difficult to make confident decisions.

WHAT WE DID

We redesigned their website for clarity, functionality, and user flow, ensuring that visitors could navigate with ease and understand their services at a glance. Email flows and campaigns were introduced to engage and convert clients more consistently. To strengthen their data foundation, we implemented analytics tools such as Microsoft Clarity to track user behavior and uncover opportunities. Over time, our role evolved into a strategic partnership, providing ongoing advisory support to align marketing, operations, and growth initiatives.

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OBJECTIVE
  • Modernize the website for usability and professionalism
  • Implement email marketing systems to nurture clients
  • Improve clarity around data and performance tracking
  • Provide long-term strategic guidance to support business growth
  • RESULTS

    The new website and email systems gave PSL a professional and reliable digital presence that positioned them as a trusted supplier in their market. Their email campaigns became a consistent revenue channel, and the clarity provided by analytics tools allowed the team to make better-informed decisions. The partnership grew beyond execution, with PSL relying on 1221 Brand as a trusted advisor for long-term strategic direction.

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