Aashi Beauty

Aashi Beauty sold beauty products online but suffered from low site conversion and underperforming email flows. Their design and site messaging didn’t support product clarity and purchase confidence. Their email channel was underutilized, generating only a small share of revenue.

Redesigned their web interface and product pages for clearer messaging and flow. Built advanced email flows (welcome, cart, replenishment, VIP) and introduced segmentation based on purchase behavior and lifecycle stage.

Conversion rate improved from 1.5% to 4%. Email-attributed revenue rose from ~15% to ~30% within three months. Brand messaging became cohesive across site + email.