CRO + Store Optimization

Your store should convert visitors into customers at the highest possible rate. We analyze and optimize the customer journey to increase conversions, average order value, and repeat sales.

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Why it matters

Driving traffic is half the battle. If your product pages, checkout, or site flow underperform, you’re wasting ad spend and losing customers. CRO is where revenue doubles without buying more clicks.

What we deliver

We optimize PDPs for clarity and persuasion. We test landing pages and offers to reduce friction and increase conversion. We streamline checkout to minimize drop-off. Beyond conversion, we also build strategies for bundling and upsells that increase AOV and items per order.

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How it works

We focus on maximizing the value of every visitor to your site. Through testing and data analysis, we transform browsing into purchasing.

  • Audit: review analytics, heatmaps, and customer journeys.
  • Strategy: identify high-impact opportunities for conversion.
  • Implementation: optimize PDPs, checkout flows, and AOV strategies.
  • Continuous testing: measure results and roll out improvements.

THE 1221 impact

A e-commerce client’s conversion rate increased from 1.5–2% to 3–4%, peaking at 6% during peak season. Average order value rose from $50–60 to $150–200. Items per order doubled from 1 to 2, and peaked at 3.4 during seasonal campaigns. The result was a site that worked twice as hard for every visitor.

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We combine creativity, strategy, and industry expertise to help brands grow and connect with their audience

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