Email Flows That Actually Drive Revenue

The sequence that covers 80 percent of revenue opportunities

• Welcome collects preference data and sets expectations. Present the value stack clearly.
• New Buyer onboarding prevents remorse, teaches product use, and asks for a small complementary add.
• Replenishment or service reminder matched to real consumption or maintenance cycles.
• Cross-sell built on what was bought, not a generic catalog dump.
• VIP recognition with early access or services that save time.
• Winback that escalates proof and value in stages.

Priorities by business type

• Ecommerce focuses on replenishment, cross sell, and seasonal stories.
• Retail focuses on local events, services, and store availability.
• Trades focuses on maintenance schedules, before and after proof, and referral asks.

Measurement that matters

Revenue per recipient. Placed order rate. Repeat purchase rate. Unsubscribe rate by flow. Deliverability health through authentication and complaint rate.

Takeaway

Flows are not templates. They are promises to specific customers at specific moments. Write them like a conversation, then keep improving them.