Email Deliverability For Founders

Make inboxing a project

Great creative is useless if you land in spam. Treat deliverability as a foundation project you complete once, then maintain.

What to implement

• Authenticate sending domains with SPF and DKIM.
• Add DMARC so receivers know how to treat failures.
• Align From domain and sending domain.
• Warm new sending domains with small volumes and engaged segments.
• Monitor complaints, bounces, and blocklist status.
• Sunset unengaged contacts on a schedule. Keep re-permission flows for people who want back in.

Program choices that help

Fewer full list blasts. Segments that reward engagement. Cadence that matches product reality. Copy that sounds like a human, not a billboard.

Takeaway

Deliverability is not an optional extra. Do it right once and your owned channels will pay you back every day.