CRO: Turn The Same Traffic Into More Revenue

Do not boil the ocean. Start with the pages that make or break revenue. The homepage for orientation. Collections for discovery. PDPs for decision. Checkout for trust. Measure conversion by device and source. Prioritize mobile.

The four point plan

1. Clarity on PDP
   Benefits in plain language. Comparison for similar SKUs. Honest photography with scale and context.
2. Frictionless checkout
   Autofill where possible. Fewer fields. Wallets and installments if relevant.
3. AOV lift without gimmicks
   Bundles that make sense. Upsells that relate to what is in cart. Free shipping threshold that is reachable without padding.
4. Speed and stability
   Faster images, fewer render blockers, and stable layout shifts. Every second matters.

Measurement and iteration

Run small tests with clear hypotheses. Track revenue per session and conversion by step. Roll out winners. Kill losers quickly. Document changes so you do not repeat old mistakes.

Takeaway

CRO is earned profit. The traffic is already paid for. Your job is to make it count.