1221 Brand | Your E-commerce Growth Partner

Retention marketing for growth

1221 Brand provides a full-service email and SMS strategy for e-commerce brands. We build, implement and manage lifecycle strategy, from flows to campaigns. Grow repeat purchases, loyalty and customer lifetime value.

Data-driven segmentation
Automated flows at scale
Retention-focused campaigns

Brand Partnerships

Trusted by over 20+ Brands
Bombay Hair
Saaya Rose
Aashi Beauty
Blu Heron Realty Group
Dhillon Brothers Paving & Landscaping
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Your Partner in E-commerce Growth

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Unlock revenue with email & sms

Boost ROI with proven email & sms strategy.

Segment and personalize for real results.

Custom flow automation for your brand.

Frequently Asked Questions

Q: What would you do?

A: We manage the entire retention marketing process for you - strategy, Klaviyo setup, flow architecture, segmentation, campaign planning, copywriting, design, and performance tracking. Whether you’re starting from scratch or want to optimize what you already have, we take care of it all.

Q: I'm already sending emails, how can you help?

A: Most brands are leaving revenue on the table by relying on basic templates or one-size-fits-all campaigns. We go beyond that. We optimize your email & SMS into a fully strategic, performance-focused channel that can drive 30–50% of attrubited revenue with the right flows, segmentation, ongoing testing and itteration.

Q: What is retention and lifecycle marketing?

A: Retention marketing is the strategy of keeping your existing customers engaged so they buy again and again. Instead of focusing only on acquiring new customers, retention turns one-time buyers into loyal, long-term customers, growing revenue without increasing ad spend.

Lifecycle marketing takes that further by meeting customers at every stage of their journey: First visit, First purchase, Post-purchase experience, Replenishment or upsell and Winback if they go quiet.

It uses tools like email, SMS, and segmentation to deliver the right message at the right time, building trust, loyalty, and higher customer lifetime value (CLTV).

In short: retention and lifecycle marketing help you get more profit from the customers you already have, while building a stronger, profitable brand over time.

Q: Why is retention marketing important?

A: Acquiring customers is getting more expensive, and without strong retention, you're constantly refilling a leaky bucket.

Retention marketing (email, SMS, and lifecycle strategy) helps you get more from every customer you already paid to acquire. A proper retention system increases repeat purchases, boosts customer lifetime value (LTV), and can drive 30–50% of your attrubuted revenue. It also makes your paid ads work better by recovering abandoned carts and nurturing customers automatically.

If you want to scale profitably, retention isn’t optional, it’s the engine that funds your growth.

Q: Do you manage ongoing campaigns?

A: Yes, we offer both project-based and ongoing management, covering campaign planning, execution, reporting, and optimization.

Q: How is success measured?

A: We track open rates, click-throughs, placed order, conversion rate, revenue attribution, and customer lifetime value, providing transparent reporting and actionable insights.

Let's Get Started - Contact Us